Big Data Revolution

For years now in the digital age I have heard the common refrain, “Content is King”. This idea that the most important thing to have in the age of information is compelling content to bring users to my website from their PC, Tablet, Smartphone and any other device the future holds.  You need to have something exciting. I agree with most of the premise, but in my view content is not king, it’s just a prince. The real king is data and what the companies or governments who own the data intend to do with the data.   We are seeking information.  That is clearly evident with the current industry buzzword “Big Data”.  The amount of data has indeed become “big”.  Data has become so large we easily talk in terms of terabytes  for our local hard drive on our desktops and laptops.  In the cloud all storage is quoted in terabytes or petabytes and we are starting to hear new terms beyond exabytes and now have zettabyte’s and even yottabyte’s. We are entering a time where every movement we make is being recorded and digitized.  It could be our web sites we visit or when we ship at the shopping mall, or drive on the freeway.  The compelling key to all this is can we turn all this Big Data into something useful and actionable.  The view from a far is we can and will and it will cause a consumer revolution unlike anything we have seen before in human history.

The amazing thing is how readily data is available.  The amount of data on the internet is estimated to hit 1 zettabyte in 2015.  Many of you reading this article did not even know the term zettabytye existed (admit it).  Once we add 999 more zettabytes we get to a yottabyte, which will probably happen sooner than we think.  With this amount of data on the public web and the backdrop of the existing NSA leak scandal featuring Edward Snowden should there be reason for concern?  Yes and no.  Our ability to record history will be unparalleled.  In time every activity and event in a person’s lifetime will exist on a thumb drive.  Historians of the future will have little to research or ask.  We are such spontaneous society that when a little pop up happens asking if we accept the terms of whatever the website, we say “yes” with little hesitation.  I predict an entire human life will be recorded and stored on a thumb drive.  From your birth until your death.  Every high emotional event and every crime committed will all be recorded for humanity to witness.

With this type of large amount of data available and an increasing array of information regarding user behavior there remain challenges to get from point A to B.  Though we can collect data across the web using technologies like Hadoop, we still rely on traditional databases to store and analyze data.  It is one thing when you are talking gigabytes or terabytes, but it is a wholly different thing trying to capture, store and analyze data sets in the neighborhood of petabytes and exabytes on a traditional DBMS.  I was fortunate enough to attend a presentation by the late great Microsoft researcher, Jim Gray in 2006, a year before he disappeared off the coast of California.  At the time he was working on a project where you would move a exabyte of data from Geneva to his lab in the Bay Area (when you were Jim Gray you got this type of funding).  The challenge he discovered was not moving the data across the wire, but getting the data on and off the wire.  It turned out it was a limitation in the PCI Bus architecture involving the southbridge  and northbridge.  It turned out they had 500gb limitations.  At this point I could only imagine Jim getting out the duck tape and adding some additional bridges.  Jim Gray was Bid Data before we had a term for it.  If he were still alive he would be enjoying life more than ever.  This highlights but one example of some of the technical issues with Big Data, and since Jim Gray did this project data sets have only become larger and the internet as highlighted above continues with its abundant growth projections.

The reason we tackle this area of Big Data is the promise it can deliver.  There are examples for the future and examples that exist today.  When you do any search on the web the ability of the search engine to quickly identify and recommend to you information is an example of Big Data.  When you go shopping in a website and the website recommends an additional purchase based on prior purchasing patterns, that is an example of Big Data.  The providers of this type of detailed are not satisfied as they want to collect more information about each individual and be better able to service and sell to them.  recently Amazon filed for a patent that was about predictive user behavior.  Identifying what a user will purchase before they have purchased and ship it to them.  Sounds a bit far-fetched but then this is the reality we live in.  We are accruing so much data and we are creating  the ability to analyze the data that makes these far-fetched scenarios not so far-fetched

Like any major trend in technology those who make the big bets early will stand to reap the rewards.  It is still early in the game as the ability to identify and collect the data is maturing, but the real value will be to analyze, decide and execute upon the data.  The opportunities are there.  As much that has been done in the open source community the traditional database players of Oracle, Microsoft and IBM will play a big role and I am sure recognize a big monetary opportunity that will please shareholders down the road.  the one thing I would suggest to all players is extreme focus.  Some of the biggest winners will be the consulting firms that can develop the IP and hire the talent to create robust Big Data practices.  In particular in the short-term as many companies struggle with what all this means

We are still very early in the Big Data revolution.  Though the ideas and vision are there, the tools and expertise necessary to make them happen are still infantile.  As in everything in technology, a technical challenge will be overcome.  In the early days of the PC it was things like memory management and disk compression.  In search it was relevance.  Each step along the way will be met with opportunity for some company or companies to fill a temporary void until a solution is developed.  Those voids are usually temporary opportunities in the billions of dollars.  But in the end the goal will be met in turning Big Data into meaningful date.  Because of it all our lives are set to change, yet again.

Good Night and Good Luck

Hans Henrik Hoffmann January 28, 2014


CES 2014 – Wearable Technology

It seems as we get ready for this years Consumer Electronics Show, that we are entering a new phase of technology.  The buzz this year seems to be around a new emerging category of technology, namely wearable technology.  From the pre-show buzz it sounds like we should hear a lot coming out of CES this year from new Google Glass applications, to smart watches, virtual reality, and maybe even the classic dinner fork.  It seems a foregone conclusion that this years event will signal a launch pad for this category to go towards becoming mainstream in the modern world.  It is time for a new category as the Smartphone and Tablet are in a mature phase, where it’s no longer just cool to have but expected, meaning they are one step closer to being boring.

It seems all movements forward in technology are driven by limitations in what is currently popular.  The move to laptops was driven by the fact that desktops were tied to a power outlet and users had a need to take their productivity with them.  Then as laptops got smaller we wanted something even smaller and netbooks evolved to ease our troubles.  However all these devices were limited by battery supply and a constant need to find a location with an electrical outlet.  We also need somewhere to sit and place our laptop or netbook.  Thus the advent of Smartphones and Tablets, and a bonus, no keyboard.  We could access information where ever we stood, provided we had connectivity.   The limitation now?  We still need to hold the device and use our hands.

It was with this backdrop that the first device to get notoriety was Google Glass.  They actually looked ok.  I was expecting some huge visor of a person’s forehead, but they were actually kind of sleek.  I can already see that early on these new devices will create some of the social confusion that mobile phones with ear buds  did, the “Are you talking to me?” moment.  No, they actually do not even know that you exist (that is kind of rough reality for some people).  The concept of Google Glass is interesting, it at times seems like you could be in your own world, kind of like some of the bulkier Virtual Reality devices you see attached to people’s head,  however as you walk through town you more or less can interact with what is around you and get more information on things you may see and want to know more about.  Some places have already gone as far as banning them.  The Five Point in Seattle, WA has done this.  It is a dive bar and people go there to get drunk and lose themselves.  I can understand not wanting Google Glass to record them, this is a sign of legal battles to come.

The first Smartwatch I saw was over a decade ago when Microsoft Research came up with the Microsoft Spotwatch, it was connected via FM (as in you r radio).   It could do stuff like check the weather, but it was big and ugly.   In 2013 we started to hear a lot of talk about a new breed of SmartWatches.  At the forefront was the Apple iWatch, which was conceptual at the time and despite the rumors still has yet to be released.  Samsung has since released  its own watch which is available through carrier stores.  Having seen them they have some cool features.  The gentleman at the AT&T store I was at had one, but was not wearing at the time and discussed some of the features.  You can receive your texts via your watch.  Check the weather.   I can see this is going to happen and it will reinvent the whole idea of what a watch will be.  The advantage of having a watch that is connected will be having perfect time.  No longer having to reset your watch as it may be running fast or slow, your time is managed by the U>S Naval Observatory in Annapolis, MD. Beyond time we still need a killer purpose for the watch, but then perfect time may be enough.

An area I am rather excited about is fitness technology.  Wearable devices that in time will help manage our daily fitness.  Tell us when we are doing good and not so good.  We could have our bodies monitored throughout the day.  You have devices that help you train as well, like FitStar being promoted by former NFL great Tony Gonzalez.  A device that helps you workout and stay motivated, not sure about Tony yelling at me but it may work.  Going back to our previous theme of watched, Addidas has a Smart Watch that acts as a personal assistant when you are running tracking things like distance, heart rate, time etc..I can foresee a lot of  devices and services coming in the near future to aid and assist us in living healthier lifestyles.  Accommodating our increasingly mobile lifestyle.

A final area that wearable technology will need to conquer is our vanity.  The reality is most people do not want a geeky gadget.  In order to feel good we want to look good.  In the end we are all slaves to fashion so why should wearable tech be any different.  The idea of wearable technology will become mainstream when it is on the cover of GQ Magazine  or Heidi Klum starts analyzing and commenting on fashion technology on “Project Runway”.  This is wear I think Apple with its dedication to sleek and beautiful design can take a leadership role .  Though it is one thing to make a pretty phone another thing to make accessories that you want to wear.  Technology is a cross-section and intersection of industry as it impacts every business model it touches.  It has influenced design in the back room where ideas are conceptualized, not it will impact us in what we see and wear.

The Consumer Electronics Show this year promises to have a lot of buzz around this new and emerging market segment, which should make for an exciting and entertaining show.  CES is not always a success.  One year the buzz was 3D television, which struck me as not a winner.  Most of the US population had either recently purchased a Plasma or LED television and were not interested in buying a new TV.  Let alone having to wear those awful 3D glasses.  Wearable technology is just a natural extension of where we have already been, dating back to the mainframe.  It will push are lives into new areas we have not explored and hopefully make us better.  While at the same time freeing up our lives to do more of the things that we want, to make our lives more fulfilling.   Welcome to 2014, it is going to be the year to step out in your digital clothes.

Good Night and Good Luck

Hans Henrik Hoffmann January 3, 2014

June 29th 2007 – the day developers left Microsoft

There was a time when Microsoft owned the developer community. It could almost say or do anything it wanted, the developers would always follow. However loyalty in business relationships is fragile, it can span time but lacks the core depth of personal relationships. It is governed by the most shallow and transparent of currency the almighty dollar.  During my career the developer has always been at the forefront of jobs that I have had.  Developers were the key to Microsoft’s success and did more than anybody to drive the success of the Windows empire.  Developers were Microsoft royalty.  If you wanted to get lots of free swag attend a Microsoft developers conference.  Laptop bags, T-Shirts, Polo’s, Pens etc..Parties were key as they went late into the evening with lots of food and drink.  Developers were the royalty of Microsoft, treated better than anyone else.

When the world changed it happened quickly.  That change happened on June 29, 2007 when Apple launched the much anticipated iPhone.  It was a breakthrough event in terms of the user experience.  Catapulting what we had known of the mobile experience into a new dimension.  It happened on so many different levels, from touch screen to browsing the web.  But most importantly it fostered a new eco-system of mobile app developers.  Within months Objective C went from being a forgotten development language to a top 5 language.  All of a sudden Apple was the pace to be.  The iPod had been successful, but it was the iPhone that created the new Apple developer mantra.

Mobility would breed new competition.  The biggest threat to all being Google with its Android platform.  They understood that they would need developers and that developers were attracted to open source.  It was interesting that to head up this effort they picked a Microsoft guy, Vic Gudotra.  I had seen Vic speak several times and the word, “showman” would define his speaking style.  He was an acquired taste, a little over the top for some.  Seeing him on TV at an Android Developers Conference was interesting.  As he walked around the Partner booths (just like Microsoft in the old days) he talked each partner up, saying that Android’s success depended upon them.  Every thing he said was not something new he had invented, it was borrowed from a Microsoft past, except now Windows was no longer the platform being promoted.

Ballmer pleaded at the Microsoft Worldwide Partner Conference in 2012, to stick with the company.  We have not let you down in the past and we have a bright future.  This was leading up to the Windows 8 launch and having applications at launch was critical.  It was now a decades old Microsoft formula.  Not sure why he needed to beg and pander to his audience.   But I can tell when it happened.  When it became necessary.  The technology is driven by change and sometimes changes generates tidal waves, mass hysteria, a sense of I need to go there if I do not want to be swept under by the massive crash of thunderous waves.  This was the case when Steve Jobs had his moment where he eclipsed the sun.  It seemed just a matter of moments where developers left Windows and flooded to iOS.  Job postings all of a sudden begged for developers who could write mobile iOS applications.  When it comes to money loyalty is a fickle thing.

When you look at the Windows Phone and Surface the designs have come a long way from where they started, as has the OS.  But unlike Microsoft’s origins getting developers to write applications to the Microsoft platform has become much more difficult.  Since the launch of the Apple iPhone and the subsequent success of Android Microsoft has struggled to recreate the sense of nearly spiritual community it had before.  Developer’s have options, but more importantly, as has been said, they have options that can make them money.  The iPhone has created so many opportunities for developers that they dare not stop and go back to Windows development

It does not seem that long ago Microsoft owned the developer community.  That they could whisper anything and a developer movement would naturally coalesce around it  in an organic manner.   Every launch of the new Windows operating system began and was defined by the Microsoft developer community.  In the enterprise Microsoft still has a lot of pull with developers however in the consumer space it is a struggle for Microsoft to garner the attention of developers to write to the Windows OS.  Consumers, unlike enterprises, do not have deep roots with legacy systems.  They are governed by emotion.  Their gut.  Visual stimulation.  Things marketers talk about but only after they have already occurred.

The industry is driven by momentum, by big swings in the technological landscape.  When these sea changes happen it is best to be in front and on-board with the change otherwise you will be left behind in its wake.  Ballmer knew this but he just did not have the vision to see the road ahead.  Now what is left is a company trying to get developers to listen, when in the past they never had to do that.  Apple to its credit saw the move to mobility and enlarged the opportunity.  Once a company or companies develop momentum it is very hard to catch up. As for every one application developed on your platform, the competition gets ten.  To be a leader on the industry you must have developers, when they start migrating it puts your future into question.  For Microsoft that happened one summer day over six years ago.

Good Night and Good Luck

Hans Henrik Hoffmann December 31, 2013

The Nokia Acquisition

“Two Turkeys do not make an Eagle” – Vic Gudotra, Google Exec

The words of Vic Gudotra, a former Microsoft exec, now Google exec, upon hearing Nokia had selected the Microsoft Windows Phone OS over Google’s Android platform.  It makes for a nice quote and though it may seem a bit harsh given both companies performance of late in the mobile marketplace, for the interim it is pretty accurate.  With that being said this was something that had been rumoured for a long time,  It is interesting timing, given Ballmer’s retirement announcement and the massive re-org that Microsoft is going through. Ina Fried wrote a pretty interesting article on how the acquisition came to be (you can read here).   Nokia was Microsoft’s signature customer for the WIndows Phone OS, but it was never a guaranteed success.  During the entire time of this current agreement, Nokia was bleeding cash with every earnings report.  Market share was improving but it seemed very hard to sustain any momentum, when you have competitors like Google, Apple and Samsung not just increasing market share but owning the media every time they even whisper. No matter how quiet. Looking at what this relationship is and could be, is fodder for a lot of conversations and observations, moving forward this will be fun to watch.

One thing I have hated, let me please put in bold, hated is Microsoft saying there needs to be a third eco system. When Ballmer spoke about this a few years ago I was in shock, what happened to my Microsoft?  I never remembered this kind of talk when we were promoting Windows.  But as in all things in life, things change.  Even former Netscape founder Marc Andreesen says a third eco-system for mobility is necessary for the industry.  He is cheering for Microsoft.  Competition creates strange bedfellows.    Because of missteps and it reliance on its legacy, Microsoft more or less backed itself into this corner.  This ecosystem is first and foremost the developer, what Microsoft would call its birth right.  That is no longer the case as that has been eroding for years as technology advances and new and viable platforms come to market.  I have spent 20 years talking to, working with and selling to developers.  All the talk about better productivity etc… is nice but at the end of the day developers go where the money takes them.  This is an area that both Microsoft and Nokia have struggled, by coming together this could help simplify the message and opportunity for developers.

As Microsoft transforms itself into a device manufacturer the acquisition of a device manufacturer was going to be necessary.  It is one thing to say, “we are going to make devices”, it is another thing to figure out how to construct a supply chain to do it.  To hire the talent to design cool devices.  To make a device.  All skills that Microsoft was just learning.  This was an acquisition driven by necessity, by two companies struggling to compete in a space that was running away from them.  In reading Ina Fried’s article the point is made executives at both companies were becoming increasingly nervous about the fact that the Nokia Windows Phone was not creating buzz and grabbing significant market share.  This on top of the fact that unlike Microsoft earning’s Nokia was bleeding cash, Nokia does not have a Windows and Office business to hold it up.  The bigger concern was how long could hold out before it could no longer remain a viable entity.  It has not been brought up in articles I have read but the knowledge of the device supply chain is very valuable to Microsoft and unlike Nokia for the foreseeable future Microsoft has the cash to keep it afloat.

Long term it will be interesting to see how Microsoft’s relationships with its OEM’s plays out.  The OEM model that Microsoft built out under Joachim Kempin is legendary and has made billions for Microsoft and its OEM partners (Compaq, Gateway, Dell, Sony, HP, Acer, IBM, HTC, Samsung, LG and many more).  The big question is how far will Microsoft have to go.   As of today Microsoft is in  the business of creating new tablets and smartphones  Will they have to make PC’s?  Not in the foreseeable future, but those partners are being challenged as well as the PC market shrinks, what are they to do?   They will have to look at tablets, but he OS of choice by no means will be a guaranteed Windows device, especially as Android devices have an increasingly large share of the market.  The OEM’s I am sure are a bit put out as they look to new markets Tablets were going to play a big part,but  now I would say that they would be wise to hedge their bets by investing in alternate platforms like Android and Chrome. (many are already doing this).

This is the big gamble by Microsoft, it is done dipping its toes in the water with hardware project sand by acquiring a big piece of Nokia, is plunging into the icy depths in search of a bigger and brighter future.  The long run this looks like a great acquisition, but the bigger challenge will be managing the short run, the next 1-2 years.  The market will continue to move forward rapidly and is not waiting for Microsoft and Nokia to get their act together.  Approval of the deal will not be final until Q1 of 2014.  Then there is the  challenge of integrating 32,000 new employees into Microsoft.  This again will take some time.  The worry is if it takes 2-3 years to get this up and running how far will the market have moved ahead?

Will these turkey’s fly?  Will they become a great eagle?  Why are we being so harsh on the turkey?  It is very early, but one thing is clear is that if Microsoft is to become a device and services company it needed to make this acquisition.  Rather than working as separate companies, as partners, but with similar but different agendas this brings them together to work as one and set a mutual agenda.  It will also bring their different skill sets together and hopefully allow them to benefit through greater economies of scale and basic sharing of IP and best practices..  It is difficult to make these type of deals not because you want to but because you have to.  Ina’s article was very interesting in the fact that despite the situation there was a lot of executive posturing, but in the end  it had to happen otherwise it would be colossal failure by both parties. Can two turkey’s make an eagle?  We are about to find out.

Good Night and Good Luck

Hans Henrik Hoffmann September 10. 2013


Microsoft Bing since its launch has been considered the primary competitor to the behemoth known as Google search. It is a valiant effort in a very lucrative market space. However despite the immense opportunity,the term success has so far eluded Microsoft Bing.  When you look at Search Engine market share the numbers continue to improve for Bing as it hit over 17% in April, however the revenues have so far failed to materialize.  In Q2 of Fy13 for Microsoft’s Online Services Division lost money, $283 million.  In Q1 Google generated over $11 billion in revenue.  Granted Microsoft’s OSD is not just Bing, but all the other online services such as MSN and Outlook Mail.  The flip side of course is we really don’t know how Bing as a stand alone business is doing, despite the market share increases.

The history of Bing some may say is one of failed opportunity.  I am not so sure it is so much that as it is understanding online reality.  Bill Gates and Steve Ballmer often have said they blew it on search and I have often said they would never have figured it out.  Even if they had I am not so sure they would have been willing to take the financial risk to challenge Google at the time (remember we are going back to the 2002/2003 time frame) .  In his short stint at Microsoft Ray Ozzie provided the best analysis of Google.  He stated that they were using their immense revenues to fund software development projects that would compete against Microsoft. It was an indirect model, where ad revenues funded software engineering.  As has been shown Google has a lot of revenue to fund these projects.  It was difficult for Microsoft to grasp as they for so long have lived off of volume license revenues.

In the past decade it took a long time for Bing to come to the forefront.  First Microsoft toyed around with  Live search.  It was not a well named product.  Certainly not as fun as saying, “Google”.  But globally it did ok and when you looked at the top 100 websites, Live did appear in the top twenty.  It just did not have an ad word business model set up that could compete with what Google was doing.  Microsoft was slow in understanding the competitive threat that Google posed, if not holistically, at least opportunistically.  My view is Microsoft viewed it as another software market to conquer rather than the threat it was to existing businesses, namely Microsoft Office and Microsoft Windows.   This is just another market space in which we are entitled to own.

As things progressed so did Microsoft’s desperation ending in an audacious bid to acquire its competitor Yahoo.  Luckily for Microsoft and many grad schools across America this would end in the ego of Yahoo founder Jerry Yang as he made every attempt to kill  the deal. In the end this may have worked out for the benefit of Microsoft as they entered onto a partnership rather than spending $40 billion on an acquisition that may have been doomed to fail. While Jerry Yang seemingly failed business 101 which is to increase shareholder value, not decrease it.  He is now a case study for business graduate school history.

What has happened as these events have unfolded  is that Google has systematically found other business opportunities to augment and promote its search business and increase revenues.  Namely using the mobile phenomena to launch Android.  This has led to great headway in the mobile phone business and the tablet.  In 2013 it is projected that there will be 800 million Android devices sold.  None of these devices will have Bing as the default search engine.  In addition there will be 300 million iOS devices sold in 2013, again none will have Bung as the default search engine.  I only wrote this to share with Steve  as he seems to be unaware of this fact, but hey, he is a numbers guy.

So what does Bing do?  For starters that Apple iOS number is key.  One of Steve Jobs last talks to the Apple faithful at their corporate headquarters was about the evils of its key competitor Google.  There is no question that there is no love lost between the two.  Apple has tried to compete with Google head to head.  The failed Apple Maps comes to mind.  In my opinion a rare case of me saying, “Whose stupid idea at Apple was this?”  Google owns that space and barring some catastrophe, I do not see them losing in that space.  So with all that hate and failure what if Bing was the default search engine for Apple iOS?  Instantly Bing would have access to 300 million users.  Granted this would be a bizarre twist of fate, but Microsoft is not in a position of power in this space and Apple would like nothing better than to hurt Google.  If Bing can meet Apple’s high quality standards they could have a very compelling play in this space and be considered attractive to Apple.

There is also a bigger question of “if Not Microsoft than who?”.  Competition  that is not challenged is a threat to the greater benefit of society.  They can dictate terms, which is never a good thing.  When we look at companies that are able to challenge Google there are few with the cash reserves to do it.  One of the few would be Microsoft.  And frankly they owe it to us all.  Fundamentally competition is a good thing and maybe Bing is competing, it’s just that Google is pushing their game to a higher place.  If that is true than Bing needs to set a higher bar, not just compete at parity.  Faster more accurate search is nice, but we are reaching a point where for the end-user it is becoming increasingly difficult. to distinguish in milliseconds.

Another factor is much of Bing’s success is tied to other products like Windows 8, Surface and Windows Phone.  To successfully get people to switch alla Coke versus Pepsi, is not so easy as there is a lot more tied to it than just switching a can. The effort Microsoft must put in will take years, which in technology is worlds away.    So far it has been slow in coming and market share has increased at a snail’s pace.  This may drain Microsoft’s cash reserves but the reward is high Once yo have been great there is always a thirst to be great again and I think that more than anything drives Microsoft.  To get there search will be a key cog in the engine.  Information rules the world and if Bing is not successful Google very well could rule that world.  Bing is in a tough place but it is a fight worth fighting.

Good Night and Good Luck

Hans Henrik Hoffmann July 10, 2013

The Cultural Phenomena of Technology

It is one of those things that begins with a whisper and then continues to grow louder into the wildest of crashing waterfalls. Sometimes it confronts us in a very direct way and other times it sneaks up on us spreading like a virus throughout society. It penetrates our lives and influences others around us. The beneficiaries are our day-to-day modern society that adopts them and adores them. The victors are the people and the companies who make them. In fact we can quantify the victors with the monetary term of billions of dollars.  Those who try to stand in the way of these cultural phenomena’s are simply pushed aside and deemed not relevant.  We deem these to be the companies we refer to as competition.  In the industry this is a big deal and though sometimes accidental many times it is brilliance, such as Steve Jobs.  In the end it is about creating emotional connections and  not negative emotions but positive ones.  Looking through history there have been some big moments (and winners).

The first I remember of this type of phenomena was the build up to the launch of Microsoft’s Windows 95.  It was funny at the time as the product was continually being delayed.  When the name was announced people even began to wonder if it would even ship in 1995.  But at the time Microsoft was the darling of the industry.  Even when it seemed destined to fail in the end it always seemed to succeed.  Windows 95 would turn out to be the greatest testament to the ability of the company to succeed.  When the product finally shipped it was to mass hysteria never seen in the industry.  People lined up at midnight waiting for doors to open to a new world of wonder. It brought the idea of technology into everyone’s home.  It was exciting and a fulfillment of a vision that Paul Allen and Bill gates had as young boys.  It was really the dawn of the new age of technology and every significant technology launch has been compared to the launch of Windows 95.  The main competition, Apple, could only sit, watch and wonder, “it should have been us”.

The second phenomena that occurred I did not become familiar with until, then CEO of Novel,l Eric Schmidt left his post and joined a small company known as Google.  Google was a search engine provider and certainly not the first, but it would turn out to be by far and away the most successful.  It was not long before it seemed everyone was searching the web with  Google, as it was far superior to what was on the market.  Google’s impact beyond the technology was it changed the market dynamics and how companies made money.  They were in many was also the first to demonstrate you can not only make money on the web, you can make tons of money on the web.  The growth of Google was so accelerated it was almost hard to comprehend.  While they are making all this money they also became part of our cultural linguistics as Google became a verb.  By the time Microsoft finally launched a technological viable competitor in Bing, they were no longer visible in Google’s rear view mirror

When the iPhone stated to be discussed the whispers started early and grew loud and clear.  I had a friend working at AT&T at the time and he said everything at the corporate office was driving towards the launch of the Apple iPhone.  When the iPhone launched in 2007  it would turn out to be a huge success on many fronts, from the device to the apps, creating a new market, a new ecosystem.  As time went by what was amazing to watch was the extremely personal relationship that would develop between people and their technology.  People really get addicted to these phones and it more or less becomes an extension of the individual.  One thing Apple was always great at was creating a product that fostered loyalty.  The iPhone would do this in spades.  So much changed with the iPhone in how we as a society interact with one another, the iPhone was a truly powerful technical and social breakthrough.

It is difficult for companies to compete against these type of movements in a direct head on manner.  Microsoft has more or less tried this with Bing against Google and not seen very good results.  The biggest challenge is not the market share but the cultural awareness they are up against.  It is not even a technology gap so much as the successful technologies of today are internalized by users, who purchase and use certain technologies without much thought.  It is as if they are predisposed to certain choices, they are conditioned . It is hard and I have yet to see a marketing plan that says with our latest release we need to brainwash society and condition them to use our stuff.  I would be most entertained if someone would try doing this as I think it would be an eventful exercise.  As we have learned over and over again just because you have the better technology does not mean that you win.  Part of the challenge when competing with these social titans is that it is not good enough to create a better technology because even if you do, you have to ask, “Now what?”.  You need not only a better product but a better vision.  Vision should proceed the product, not follow it.

I am waiting for the next phenomena and it may be just around the corner.  We are nearing the age of the robot and I am warily awaiting the device that becomes a consumer phenomena.  It may also be something not so dramatic.  It could be a new social networking innovation.  Perhaps Google Glass is bigger than we think or know?  All we know is software is becoming pervasive in nearly everything we touch.  As Bill Gates said, “It is where the magic happens”. Like all things in tech it is not predicting the future, but timing it.  For any company the pot of gold at the end of the rainbow is to become a necessary fabric of society. To be wanted. A basic, necessary and powerful human emotion.

Good Night and Good Luck

Hans Henrik Hoffmann May 29, 2013

High Tech meets Fashion

Back a while in history, a little post dot com boom, Microsoft Research and Development came out with a new gadget that used the FM airwaves to communicate with a watch.  It would be released and received some love in the press.  It was called the Microsoft Spotwatch. It was an interesting idea at the time.  In an odd way it made sense.  With digital watches I had never really considered it or thought of it as a tiny user interface.  But I guess it really was a “mini” UI.  Since Microsoft at the time was all about owning the user experience it made sense and, for the first time it seemed Microsoft R&D had actually made something, like a real product coming from our vaunted and well-funded labs.  That is a basic tenet of R&D.  Create.

Not long after, while walking the halls of Microsoft, one of our geeky employees was actually wearing one.  It was actually kind of hard to miss, since it was so big.  It was not pretty, rather big and black.  It was like a giant Timex watch.  You could sort of interact with it.  Find weather and simple items like that.  However as a project did not last long.  Thinking back on it, it was just a little ahead of its time, by a decade.  There were other similar projects like this.  I was at CTIA Wireless in Orlando and Siemens had made a watch you could stream video to.  The guy showing me the demo said there was no commercial viability to the watch, they just wanted to prove it was possible.  Projects like the aforementioned two, though seemingly silly and not viable at the time of development are often a window of opportunity for the future.  The problem with invention is often the inventors do not think big enough or long-term enough.

Probably the technology that is most on the forefront of this shift to technology engaging the world of fashion right now is Google Glass.  It has garnered a lot of press and created come controversy.  The 5-Point Cafe in Seattle banned Google Glass from its establishment saying essentially it violated the privacy of its seedy dive bar status (FYI I highly recommend the 5-Point, good food, good drink).  I am not convinced it will take off, but it does create a new method of communicating with the internet.  In a world where we are increasingly mobile I can now be walking and talking with no device in my hand.  The glasses themselves are not aesthetically perfect, but they are not horrible.  Not like the SPOT watch.  You can see eventually they will be pretty slick, maybe not even noticeable.  The power of technology is it seems to always get smaller, until eventually it is vapor.

Returning to our watch theme, of late Apple has been on the press with a Apple iWatch.  Are we going back to the future?  I have been searching for what this device would look like and the good news is it promises to be much smaller and I hope with Apple’s obsession with great design it should be pretty slick.  Bigger question for me is do I really need this in a watch?  If it is simple and elegant I could see a lot of simple scenarios where this could be of valid use, beyond just checking the time.  I could have local weather mode.   Find the nearest taxi.  Communicate with my robotic vehicle.   Could be my communicator all Star Trek.  If I could talk to my watch I could all of a suddenly have a lot of clever uses.  Siri on my wrist?  I see this happening.

At South by Southwest Google was showing off Google Shoes.  A shoe that can collect information as you run.  This made me think more of the latest buzz word in tech, “Big Data”.  Everything that moves is collecting information.  Why not shoes?  You could see pursues as essentially a big repository of data. Wallet? Data.  The question will be can we make the technology into an accessory that is either unnoticed or looks sleek and something I want to wear.  If you watch “Project Runway”, designers are very creative people so the idea of technologies like Big Data, Robotics, and Search meeting Karl Lagerfield, Hugo Boss, and Calvin Klein is more science than fiction.  It will be geek meets chic.

Finally there is already a website that addresses these scenarios (are you surprised?).  You can go to FashionTech.  there is also a battle heating up between Google, Nike and Jawbone in the field of what is being called wearable tech.  I prefer fashion tech because if it is not in fashion most people will not wear anyway.  There is no question we will be connected in new ways via the clothing we wear. These things are happening in front of us.  It has made me think that the trend of the dying  PC is not  quite as we may think.  We are simply moving from a world where the computing power which was once centralized and tied to our desktop is now being distributed into a multitude of devices and fabric.  Erich Schmidt, Chairman of Google once said, “Every human will be ten IP addresses”.  It does not sound so far off now.  We have a wrist watch, sneakers and glasses so I already can count three IP addresses.  Seven more does not seem that far off.  You won’t connect anymore to the internet you will wear it.

Good Night and Good Luck

Hans Henrik Hoffmann May 7, 2013